The 22nd Professional Conference "Electronic Commerce — 2026"
The largest practical forum in Eastern Europe and the CIS for e-commerce and retail leaders, completely focused on crisis management case studies, profit margins, and online sales scalability.
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The 22nd Professional Conference "Electronic Commerce — 2026" stands unconditionally as the premier, largest, and most authoritative industry event in internet commerce, omnichannel retail, and distance sales across Russia and the Commonwealth nations. For over two decades, this platform, expanding within Moscow's Center for International Trade (WTC), has served as the market's primary barometer, accumulating cutting-edge expertise, unique analytics, and revolutionary business models. In 2026, as the e-commerce market faces rapidly skyrocketing traffic costs, complex logistics chains, and an unprecedented squeeze on profit margins, the conference declares a vital yet pragmatic motto: "Mission Possible: How to Grow Despite the Pressure." The event will gather over 1,500 delegates, including top-tier retail executives, C-level managers of major brands, heads of IT and logistics divisions, as well as leading marketplace sellers.
The business program of the conference is entirely distinct, as it is completely stripped of theoretical discourse and built exclusively on analyzing real-world practical case studies and "how-it's-done" methodologies. More than 120 expert practitioners from market-leading corporations, such as Faberlic, M.Video, Sokolov, Finn Flare, Azbuka Vkusa, Chitay-Gorod, and Mixit, will present their scenarios for resilience and market expansion. Operating across 7 concurrent tracks simultaneously, the program will cover every single aspect of running a modern e-commerce project. The central focus will target a total re-engineering of corporate economics: experts will demonstrate how to regain absolute control over expenditures, optimize product matrices, effectively diversify online sales channels, and launch proprietary brands designed to generate pure profit rather than scale operational losses.
A vital segment of the "Electronic Commerce — 2026" conference is dedicated to the tectonic shifts in marketplace interactions and the development of proprietary sales channels. Amidst the dominance of major e-commerce platforms, sellers and classic online storefronts are forced to look for new strategic anchors. The sessions will thoroughly analyze ranking algorithms, platform advertising tools, reputation management, and efficient return handling. Speakers will share their expertise in building a highly profitable omnichannel model where traditional retail, proprietary e-commerce websites, and marketplace vitrines do not cannibalize each other, but instead generate a powerful synergistic effect—maximizing customer lifetime value (LTV) while reducing customer acquisition costs (CAC).
The technological and logistics tracks of the conference will offer a deep dive into the automation of end-to-end business processes. Participants will discuss the integration of artificial intelligence into customer experience personalization, the deployment of generative neural networks for content creation, and the optimization of warehouse management systems (WMS) and supply chains. As the last mile becomes the ultimate battleground for customer loyalty, major operators will present premium solutions to shorten delivery windows and minimize fulfillment costs. Adding unique value to the event are the conference's new interactive formats, including exclusive guided tours of Faberlic's cutting-edge production facilities and closed-door strategic sessions at the headquarters of major retailers, featuring key industry opinion leaders such as Vladislav Bakalchuk and Felix Lib.
The professional landscape of "Electronic Commerce — 2026" extends far beyond the lecture halls. The lobbies of the Center for International Trade will transform into a hub for continuous, high-impact networking, where pivotal connections are forged, regional and federal players exchange invaluable insights, and collaborative ventures are born. The grand finale of this two-day marathon will feature a spectacular Afterparty, held in tandem with the presentation of the prestigious "Bolshoy Oborot" (Grand Turnover) Industry Awards. This event will not only honor the year's elite companies and standout projects, but will also offer participants an exclusive opportunity to solidify business agreements within the refined, informal setting of a private business club.
